Our mission is to increase tourism visitation and spend through innovative marketing activities and tailored collaboration.
Our vision is to be known for working in tandem with our clients and industry partners to exceed our united goals.
The tourism landscape has continued to evolve and now encompasses younger travelers focused highly on technology for everything from researching and booking trips to sharing their travel experiences. These changes have led to online travel agencies, websites, mobile applications and travel aggregators all fighting for travelers’ attention and dollars. CWW Tourism China has a strategic combination of expertise in consumer and travel trade branding, digital innovation and media expertise, event management and promotional activities. Our international team of tourism experts draws from an international reach and provides these deliverables with a boutique service ethic and dedication to our clients. Our clients include international destinations and attractions.
Our approach is to create compelling content to ensure that the story is discovered and shared. Journalists and influencers have come to rely on CWW Tourism China to provide useful, exciting and shareable content about our clients to enhance or initiate the story. We encourage first hand destination experiences by journalists, bloggers and influencers while working with destinations to ensure innovative experiences that result in compelling stories.
The ability to reach audiences, attract awareness, excite interest, and convert it into action can be a significant challenge—particularly in the age of competition for tourism dollars strengthening around the world. CWW Tourism China maximizes a destination’s tourism budget by building strategic partnerships and combining marketing efforts into one coherent voice. A like-minded partnership approach to marketing provides greater strength, unity, and leveraged results, which will more effectively market the destination together when compared to individual efforts. We go beyond the traditional partner selection and bring in potential partners from other industries to maximize impact and sustainability. The list of partners we collaborate with includes key airlines, rental car companies, film distribution companies, television and media.
Event management is considered one of the strategic marketing and communication tools by tourism organization and destinations. We showcase our clients through unique experiences. From Sales Missions, Trade missions and PR missions to press conferences, CWW Tourism China creates memorable promotional events to help communicate with consumers and the travel trade. We make sure that the investment in any event goes beyond the event itself, and is followed up vigorously for intended results.
CWW Tourism China plays a unique role, while working in tandem with the local travel trade, to increase visitation and spend. We focus our efforts on delivering programs and platforms that increase awareness and enhance the image of the destination among the most important travel companies. As a result, we hope to contribute to creating a positive economic impact for the destination stakeholders.
CWW Tourism China represents a variety of clients, ranging from cities to states to countries as well as amusement parks and CVBs. We provide a variety of services to our clients from project work to full representation. Our specialties include Tourism Marketing & Communication, Public Relations, Event Management, Travel Trade, and Social Media.